Email Marketing Funnel Example

Example Marketing Funnel – Email Sequence

Getting a Prospect to Lust Joining
Palm Hollow Golf Club

Marketing Funnel

Email Messages Sequence

  • Follows the referenced Marketing Funnel.

  • The email subject is for a Marketer at a Golf Country Club to get prospects to lust for a Golf Club Membership.

  • This is a four email message set.

Subject line – “Golf Country Club – Capturing New Members”

Summary of the four email messages:

  • Email message sequence follows the non-responsive path in the Marketing Funnel.

  • First message offers a solution to a golfer’s frustrating problem. Getting a golfing tee time at the last minute.

    • Getting a last minute tee time is a major benefit highlighted in the reviews of completed surveys coming from fifteen golf course memberships.

    • Tom, the golfer, is a victim of the painful late tee time problem.

    • Note the P.S. in message #1. Another major benefit is identified with the offer.

  • Follow-up message (2nd email) offers a free dinner at the club for the prospect and his loved one to demonstrate the magic of the club’s social life.

  • Next message (3rd email) offers a free round of golf for the prospect and a guest.

    • Purpose is to demo the ease in booking a tee time.

    • Email also contains several testimonials mentioning benefits a typical golf prospect craves for.

  • Fourth email asks the question – “What stopped you from accepting the offer?”

    • Important to find out why the prospect did not accept the offer.

    • Why guess at it? It may be something the Golf Club can easily do to change their operation in a delightful way.

    • Included in the P.S. are four major benefits the prospect will lose out on.

Here are the four email messages

Email Message #1

FROM: Karen Jones karenj@phgc.com
TO: tom@thepavilionclub.com

SUBJECT LINE: Getting a golf tee time when you want it

Tom, are you frustrated in trying to get a tee time to play when you want it? Your work schedule at the Pavilion Club dictates your free time. Changes all the time. But when you do have a free afternoon available, you would like to squeeze in a round of golf.

So you call the local public course. You can’t get on. They’re full. Maybe two hours later. You mumble something people don’t want to hear.

A solution. Golfing at Palm Hollow Country Club. You call for a tee time. Golf Staff fits you in. You arrive. Your clubs are on a cart waiting for you. What do you think of that? WOW!

Find out the details to steal this service for you. Click the Palm Hollow button below. Grab the info.

Add a Button to link to your Landing Page – “PALM HOLLOW”

Let me know if you have any questions.

Best regards
Karen Jones
Membership Director, Palm Hollow Country Club
778-0945

P.S. Hope you will like the new friends you will make. They’re a crazy bunch. All they want to know is: “Do you drink and play golf?” If yes, you’re in trouble. Brush up on your one-liners. You’re going to need them.

Email Message #2

FROM: Karen Jones karenj@phgc.com
TO: tom@thepavilionclub.com
SUBJECT LINE: Still Having a Problem Booking a Tee Time?

Hi Tom:

Booking a tee time at a public course. Frustrating? You bet. Why go through the pain? Palm Hollow has your tee time available when you want it. Members just call up and work with the Pro Staff to get on the course.

Hey Tom, I’m happy to offer a free dinner for you and your loved one. Something just to sample Palm Hollow’s social life. Our monthly Prime Rib night, Thursday, October 18th, 5-8 PM. Give me a call at 778-0945 and I’ll arrange for a time and a table.

I haven’t heard from you since I sent my last message, so I wanted to check in. And offer you the Prime Rib dinner. I would love to respond to any questions.

You can also take a look at the benefits and features of Palm Hollow. They’re offered by clicking the “PALM HOLLOW” button below. There is no obligation for you.

Add a Button to link to your Landing Page – “PALM HOLLOW”

Hope to hear from you.

Best regards
Karen Jones
Membership Director, Palm Hollow Country Club
778-0945

Email Message #3

FROM: Karen Jones karenj@phgc.com
TO: tom@thepavilionclub.com
SUBJECT LINE: A Solution For Your Tee Time Booking

Hi Tom:

You’re invited to book a tee time at Pine Hollow for yourself and a guest. No cost. Our compliments

Discover how easy it is to book a tee time at Palm Hollow.

I’ve arranged for a free round of golf for you and your loved one. Hope she plays.

Call our Pro Shop at 778-9260 and ask for a tee time. Tell them the invitation came from Karen.

Click the link to the Palm Hollow page below. You’ll find a map of the course. Spot where the penalty areas and bunkers are. Hope you avoid the four pot bunkers.

Add a Button to link to your Landing Page – “PALM HOLLOW”

Let me know if you have any questions.

Hope to hear from you.

Best regards
Karen Jones
Membership Director, Palm Hollow Country Club
778-0945

P.S. I have a few testimonials from our happy members at Prime Hollow.

“I have been a Palm Hollow member for eight years. And have played courses all over town. I can honestly say that, for the value, service and the playing level of the Palm Hollow course, it can’t be beat.”

Sam Walker

“Greens are running good. Now if I can just get a golf game to go with the course. Overall, we enjoy the course.”

Joe Benjamin

“The course is always in great shape and the food is top notch. The bar and restaurant staff are very friendly and remember the names (and drinks) of the members. And the best part – the friendly members.

Dave Wilder

Email Message #4

SUBJECT LINE: Problem Getting a Golf Tee Time. What’s Holding You Back to Grab Your Solution?

Tom, I’m sorry I haven’t heard from you on our offer. Just wondering – something holding you back?

Please forgive me for requesting the following. I’m asking what stopped you from on taking up on the offer.

You probably have a good reason.

But, it may be our fault. We may not be making an offer to you in a friendly way. If so, Palm Hollow wants to be friendlier.

If you would, please click the “PALM HOLLLOW” button below.

Add a Button to link to your Landing Page – “PALM HOLLOW”

Then write your reason on the form. Next, click the “SEND TO KAREN” button.

Just tell us what stopped you.

Thanks. Your input will be helpful..

You don’t have to be gracious about what you write. Just tell us straightforward if we have a problem.

With that, we wish you well in your Golfing Future.

Best regards
Karen Jones
Membership Director, Palm Hollow Country Club
778-0945

P.S. Tom, here’s some Palm Hollow benefits you will be missing.

1.) Unlimited golf, driving range, putting green, and a short range practice area.

Improve your game.

2.) Guest invitations for golf and dining. Especially important for a business or out-of-town visitors.

Building a Trust in you.

3.) Developing a regular group to play golf with and participate in social events.

Gone is your left out feeling.

4.) Play in club tournaments, reciprocals, or even an interclub golf league.

More friends. You feel like you belong.

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The copy in this email message sequence is for a salesperson with a product to sell.

It’s a model where you can tweak the words and offers to best match your business, sales process, and goals.

Let it be conversational.

Do you have any questions? You can contact me at:

Paul Heiler
psheiler@centurylink.net
585 703-0646

Love to help you grow your business.