Catalog Copy

Attached are four catalog copy samples created for your review.

They are:

  1. Website catalog copy citing a problem and offering a link to a solution on your website.

  2. A full page catalog copy for a print catalog.

  3. A shorten version of the full page catalog copy.

  4. A postcard catalog copy to send to a mailing list.

Herschell Gordon Lewis in his book “Catalog Copy That Sizzles” identifies fourteen varieties of catalog copy. You have the opportunity to adjust your catalog copy to follow one or a small combination of the varieties. The benefit for you is to have a greater focus on your target audience.

Catalog copy can also be sent out individually through the email marketing process. Email marketing is covered in depth on this website. There is a sample of the email marketing funnel in the portfolio file.

Best regards

Paul S. Heiler
585 703-0646
Naples, Florida