About

Would You Like to Make Your Competitors Envious of Your Marketing?

Not knowing what you’re doing has hit them?

     Paul helps businesses attract and turn leads into customers and brand ambassadors by creating, implementing, and testing low-cost, high-impact social media marketing campaigns.

     What’s different about Paul’s service?

     Your social media strategy involves advertising links to your blog post site. The posts are informational about the topic the reader is looking for.

     The idea is to get the reader to find you as a trusted source for him to make a decsion on buying from you.

     The informational posts are also a way to build your follower network by softly encouraging your reader to share the post information to his friends and followers. Your gaining followers for your news feed.

     In addition, Paul volunteered as a:

♦  President of a Home Owners Association in Naples, Florida for 16 years. (a great experience on handling problems especially from the Hurricane Irma trauma)

♦  Currently a Golf Rules Official for the Florida State Golf Association – 17 years. (keeps your mind active).
Certified by the USGA on the 2019 rules of golf.
Active in about 30 golf tournaments a year.

Background Training:

♦  American Writers and Artists Inc. (AWAI) Circle of Success graduate (copywriting).

♦  Five years of webinars and studying on Social Media Marketing and Search Engine Optimization.

♦  SEO and WordPress.

♦  Bachelor of Engineering degree from General Motors Institute – now Kettering University.

♦  Masters of Business Administration from Rochester Institute of Technology in Finance and Marketng.

     Still studying – current books I use for reference.

♦  “Sales Letters That Sizzle” – Herschell Gordon Lewis

♦  “The Social Media Marketing Handbook” – Jason McDonald

♦  “Buyer Personas” – Adele Revella

♦  “On the Art of Writing Copy” – Herschell Gordon Lewis

♦  “Catalog Copy That Sizzles” – Herschell Gordpn Lewis

Any Questions?

     Getting back to social media marketing. If you have a question, please give me a call at 585 703-0646.

     You can also email me at psheiler@centurylink.net