About

Would You Like to Make Your Competitors Envious of Your Marketing?

Not knowing what you’re doing that hit them?

You can!

Paul helps businesses attract and turn leads into customers and brand ambassadors by creating, implementing, and testing low-cost, high-impact Email Marketing campaigns.

What’s different about Paul’s service?

Your email copy includes a story offering your Brand Solution as a way to provide relief for the reader’s internal problem.

Stories attract and sell. Especially when the story relates to resolving a reader’s internal problem. You’ve become the hero.

This website is all about Email Marketing. Details and recommendations about each component in Email Marketing. Includes metrics on how to measure and discover subject lines and text that improve conversion performance.

There’s also an example page showing a Marketing Funnel with a set of four Emails to be sent out in an automated sequence. Sent out while you’re vacationing in the Bahamas.

Besides creating Email Marketing copy, Paul is a volunteer as:

♦  President of a Home Owners Association in Naples, Florida for 16 years. (a great experience on handling problems especially from the Hurricane Irma trauma)

♦  Golf Rules Official for the Florida State Golf Association – 16 years. (keeps your mind active)

Background Training:

♦  American Writers and Artists Inc. (AWAI) Circle of Success graduate (copywriting)

♦  Five years of webinars and studying on Social Media Marketing and Search Engine Optimization.

♦  Created my own Website on a WordPress platform

♦  Bachelor of Engineering degree from General Motors Institute – now Kettering University

♦  Masters of Business Administration from Rochester Institute of Technology in Finance and Marketng

Still studying – current books

♦  “LinkedIn Unlocked” – Melonie Dodaro

♦  “The Marketing Book” – Jason McDonald

♦  “Landing Page Optimization” – Tim Ash

♦  “Building a Story Brand” – Donald Miller

♦  “The New Email Revolution” – Robert Bly

Any Questions?

Getting back to Email Marketing. If you have a question, please give me a call at 585 703-0646.

Even if it is a golf ruling. I get asked a lot of those.

You can also email me at psheiler@centurylink.net